From your e-reader to your smart fridge, advertisements have invaded nearly every screen in modern life. Some are expected — like on ad-supported Kindles — but others feel intrusive, such as when your smart TV’s home screen is packed with promotional content. Nearly every major TV platform, from Amazon’s Fire OS and Google TV to Samsung’s Tizen, LG’s webOS, and Roku OS, now relies on ads.
The lone holdout is Apple’s tvOS.
But if you use a Google TV or Android TV device, there’s good news — you can easily eliminate those home screen ads without rooting, sideloading hidden software, or tweaking system settings. All you need is one simple app: Projectivy Launcher, a free and powerful alternative to your device’s default home screen.
What Is Projectivy Launcher?
Projectivy Launcher, developed by Spocky, is an ad-free home screen replacement for Android TV and Google TV devices. By swapping out your TV’s stock launcher — where most of the ads originate — you get a cleaner, more streamlined experience the moment you turn on your TV.
While it doesn’t block ads within streaming apps themselves, it completely removes the clutter from your home screen, giving you a sleek, distraction-free interface.
Key Features
Projectivy Launcher isn’t just about removing ads. It also brings deep customization and convenience features, such as:
- Custom layouts, icons, and dynamic wallpapers
- Adaptive color theming and parental control options
- Quick access to TV sources and apps
- The ability to launch a specific app automatically when you power on your TV
- Easy sideloading of APKs
For most users, the free version is more than enough. But if you want extra profiles, custom wallpapers, or advanced icon customization, there’s a one-time premium upgrade that unlocks those additional tools.
The Bottom Line
If you’re tired of turning on your TV and being greeted by ads instead of entertainment, Projectivy Launcher offers a simple and elegant fix. It restores control over your home screen — and makes your Google TV feel truly yours again.
