Meta is taking Reels global with AI-powered translations that capture not just the meaning, but the voice of creators — making videos sound just like the original, even in another language.
Meta AI now supports four languages
Back in August, Meta — the parent company of Facebook, Instagram, Threads, and WhatsApp — began rolling out bidirectional English and Spanish translations for Reels creators. The goal was simple: help creators break language barriers and connect with larger audiences worldwide.
Now, that feature is expanding to include two more major languages: Hindi and Portuguese. With billions of speakers across India, Brazil, and other regions, the addition significantly broadens Reels’ global reach. Meta has also confirmed that even more languages are on the way.
Who can access it
Reels translation tools powered by Meta AI are free to use. They’re currently available to:
- Facebook creators with at least 1,000 followers
- All public Instagram accounts in countries where Meta AI is available
It’s worth noting that Meta’s AI tools often roll out regionally, so access may differ depending on location. However, the U.S. remains a key testing ground, where many AI-powered Meta features debut first.
How Meta AI translations work
Using advanced voice-cloning technology, Meta AI replicates the creator’s tone and vocal style while translating their speech into another language. This makes the translated version feel natural — almost like the creator is multilingual.
A lip-syncing feature is also available, aligning the translated audio with the speaker’s mouth movements for a smoother viewing experience.
Every translated Reel includes a “Translated with Meta AI” label, keeping the process transparent. Viewers who prefer the original audio can disable translations anytime via the “Don’t translate” option in the language settings menu.
Empowering creators to go global
Meta emphasizes that creator feedback shaped much of this rollout. The company says the goal is to make global content sharing easier — no multiple recordings, no complex editing, just one Reel that reaches audiences across languages.
With translations now available between English, Spanish, Hindi, and Portuguese, creators can engage some of the world’s most active social media communities with a single upload.
Breaking down language barriers with AI
AI-powered translation might not be the flashiest innovation, but it’s one of the most impactful. By making it possible to watch and listen to creators worldwide in your own language — while still hearing their voice — Meta is bringing the world a little closer together.
In an era where social media often feels fragmented, features like this remind us of what global platforms can truly achieve: connecting people through shared creativity, regardless of the language they speak.
