Are you tired of your phone or desktop being overloaded with constant notifications? Google is rolling out a new Chrome feature designed to fix that. Soon, both Android and desktop versions of Chrome will be able to automatically limit notifications from websites you rarely visit.
How It Works
When this feature is turned on, Chrome will automatically disable notifications from sites with low engagement but high alert activity. In other words, if a website sends too many notifications and you rarely interact with them, Chrome will revoke its permission to notify you.
According to Google, this change significantly reduces “notification overload” without greatly affecting user engagement. Data from internal testing showed that only a small fraction of web notifications—less than 1%—receive any user interaction. Sites that send fewer notifications even saw slightly higher visit rates.
What Users Will See
When Chrome automatically stops a site’s notifications, you’ll see an alert reading: “Chrome unsubscribed you from notifications.” This is part of Google’s broader Safety Check system, which also removes location, camera, and other permissions from sites you don’t use frequently.
If you want to restore permissions for a site, you have two options:
- Visit Settings > Safety Check, tap View sites, and select Restore.
- Or, visit the site directly and re-enable notifications when prompted.
How to Manage and Review Permissions
To review or restore site permissions manually:
- Open Chrome Settings.
- Navigate to Privacy and security.
- Select Site Settings.
- Choose Permissions > Notifications.
Open the Safety Check page to see which sites have been unsubscribed and restore them as needed.
Important Notes
- This feature does not apply to Progressive Web Apps (PWAs). Notifications from installed PWAs will continue as
usual. - Google introduced Safety Check in Chrome last year to help reduce malicious or scam-related notifications.
Chrome now analyzes permissions and notifications to identify potential fraud or abuse.
When to Expect It
The notification-reduction feature could begin rolling out as early as next week, though it may also appear with the next major Android feature update.
By automatically managing notification permissions, Google aims to make Chrome smarter and less intrusive—cutting out the noise while keeping the alerts that matter most.
