Adobe unveiled a sweeping range of new artificial intelligence tools across its creative ecosystem at the Adobe Max conference on Tuesday. The updates, spanning images, video, and audio, underscore the company’s drive to make AI an essential part of every creator’s workflow.
The centerpiece of the announcement is the major upgrade to Adobe Firefly, featuring the new Firefly Image Model 5—now available in public beta. The enhanced model can generate photorealistic 4‑megapixel images, offering creators advanced precision and visual quality. Alongside it, Firefly Custom Models allow users to tailor AI outputs in their own artistic style, while the Prompt to Edit feature interprets plain-language instructions to automate complex edits instantly.
Smarter Video and Audio Creation
Adobe is also accelerating its push into video and audio workflows. Firefly’s new video-editing tools, currently in private beta, introduce Generate Soundtrack for creating high-quality music and Generate Speech for producing realistic voiceovers. A new timeline-based AI video editor brings full editing control to the same platform, allowing creators to generate and modify clips within a unified interface.
Another experimental feature, Project Moonlight, introduces a conversational workspace powered by agentic AI. Users can describe what they want to make, and the system will help generate scenes, images, and edits directly from text input. Moonlight, along with the new Firefly Creative Production capability—which can batch-edit thousands of images—is in private beta and expected to expand to more users soon.
Subscribers to Creative Cloud Pro and Firefly plans will enjoy unlimited image and video generation with Firefly and partner models through December 1.
AI Assistants for Photoshop, Express, and Beyond
Adobe also rolled out new AI assistants across its flagship apps. In Photoshop for the web, the upcoming Photoshop AI Assistant enables users to chat directly with an AI agent to accelerate tedious tasks, such as object removal or layer adjustments. A similar AI Assistant for Adobe Express supports conversational project management and rapid creative ideation. Adobe confirmed these agentic tools will soon be accessible via ChatGPT as well.
Upgraded Tools Across Creative Cloud
Across the broader suite, Adobe is enhancing several AI-driven features:
- Generative Fill now supports partner AI models, including Google’s Nano Banana.
- Generative Upscale, powered by Topaz Labs, boosts image resolution up to 4K.
- Harmonize intelligently blends subjects into new environments by matching lighting, tone, and color.
Video editors will see advancements in Adobe Premiere, with the new AI Object Mask feature automatically identifying and isolating elements in video frames. Additional tools—Rectangle, Ellipse, and Pen Masking—enable fine-grained control for precision editing.
Meanwhile, Adobe Lightroom gains Assisted Culling, a public beta feature that helps photographers quickly surface their best shots with advanced filtering and ranking capabilities.
Partnership with YouTube
In a move aimed at content creators, Adobe announced a partnership with YouTube that will integrate Premiere mobile directly with the YouTube Shorts platform. The update allows users to produce and publish vertical videos seamlessly from within the app, streamlining the entire creation-to-upload process.
