Apple’s revamped streaming push began after it became the official broadcasting partner of Formula 1 in the U.S. The company also rebranded Apple TV+ to simply Apple TV—a move that may initially add to the confusion around Apple’s similarly named hardware and apps, but signals a bold step as the platform approaches its sixth anniversary.
Building on this momentum, Apple has announced its first-ever major streaming partnership: a shared subscription bundle with Peacock. This initiative gives fans of both platforms access to an expanded on-demand and live content library, including sports, blockbuster films, and hit series, all at a significant discount.
What the Apple TV and Peacock Bundle Offers
- U.S. users can now subscribe to both Apple TV and Peacock through a single bundle, saving over 30% compared to
standalone subscriptions. - The Apple TV and Peacock Premium bundle is priced at $14.99 per month, while the ad-free Apple TV and Peacock
Premium Plus bundle costs $19.99 per month. - Subscribers can sign up directly through the Apple TV or Peacock apps, or via Apple’s Peacock bundle website.
- Each app will showcase curated previews of featured series and movies from the partner service, making it easier
to discover shows without switching between platforms.
Subscription Details and Savings
- Apple TV remains a single-tier offering, while Peacock offers both Premium (with ads) and Premium Plus (ad-free
with downloadable content). - Apple One Family and Premiere subscribers are eligible for an additional discount on the Peacock Premium Plus
bundle. - The bundle is currently available only in the U.S., though both companies have signaled potential international
expansion. - If you only subscribe to one of the services, the best way to add the bundle is directly through the app where
you already have an active subscription; this helps avoid account conflicts. - Peacock users on an annual plan must wait for their yearly term to end before switching to the bundled option.
Apple’s move shows a stronger focus on content partnerships and streamlined access—empowering viewers with more flexibility and value in an increasingly crowded streaming landscape.
